Undated handout proof of one of Greyhound’s ads that the bus company recently pulled. The company made the move in response to the gruesome beheading murder on an eastbound Greyhound bus near Portage la Prairie, Man., which claimed the life of 22-year-old Tim McLean July 30, 2008.
Photograph by : Handout photo, Greyhound Lines, Inc.
When I was in college, they taught us a few things that stick with me. 1) You don’t want to be everything to everybody, 2) Nothing kills loyalty better than broken promises, and 3) shit happens only after the client says ‘YES’. After you spend months developing a great ad campaign for Greyhound, the client is ready to move with the ad, the presses are inked up, the pixels are getting pushed around by the web developers, and you are reworking the ad for TV and online video. Then some nut takes the head off some kid on one of your Greyhound buses.
Back to the drawing board because shit happens.
No Comments on “Good ad vs. Bad Timing”